Once in a great while, I come up with a million dollar idea for some other business or organization and this one was worthy of sharing with the world.
If you run a pet adoption, pet shelter, or work for a humane shelter, listen up - because this idea will save the lives of pets.
The first concept of marketing a website is called a “Call to Action“. A Call to Action funnels customers to a specific action, such as purchasing a product, signing up for a newsletter, or calling your organization. Many elements can play on the call to action on a website and the idea I have for you will increase this call to action 1000%.
We all know humane shelters house pets and if they are not adopted, the end result can be fatal for the orphaned pet. The million dollar idea I have is “truth” in marketing that provides a website with a countdown to the day they are being “put to sleep”. I know, it sounds wrong, but why not spread the word about the reality if the pet is not placed in a nice home, the results will be death?
See this example!
Now we could get all Web 2.0 on it with RSS feeds, email subscriptions, AJAX Based Countdowns, the ability to sort shortest time left, and many more cool ideas.
If you are the webmaster for a shelter that house pets, the time is now to step up to the plate with this idea and save the lives of the pets you are serving. What I can guarantee you is a higher percentage of adoption.
Tags: animal shelter, pet idea, pet marketing
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